Oi's new campaign

A woman will use about 11,000 tampons or pads in her lifetime, that’s enough tampons alone to scale the Sky tower - twice. Yet most are shocked to learn that their tampons and pads are synthetic products full of plastic, perfumes, bleaches, or cotton sprayed with pesticides, herbicides and dioxins.

"#Changeyourworldthismonth" has been launched in New Zealand from mid-October 2018.

That’s a lasting impact of 500 years on the environment. The poster campaign uses known landmarks to visually show the impact a woman can make by switching to pure organic cotton pads and tampons, or the zero waste cup, for them and the environment. It will be followed by advertising using TV on demand channels.