Natural aspect gives NZ business advantage in US market

In another New Zealand business success story, OI Organic Initiative has made it big selling period products in the US. In just five months, the company has made it to number two out of more than 10 companies in that specific market.  

OI CEO Clare Morgan tells Mike Hosking the company has been in the US market since 2018 but refocused in 2022 by launching into the natural channel.  

The natural aspect has given the brand an advantage with product certified to the Global Organic Textile Standard (GOTS).  

No Greenwashing.